Hi, Diana here.
I am

a brand strategist

a creative thinker

an art lover

a basketball fanatic

But mainly I help businesses build stronger brands.

Diana Chen.

Propelling businesses forward with creative brand strategies and storytelling.

Brand strategist with years of experience working
across Asia, based in Hong Kong. Providing independent
branding services to help small businesses build stronger brands.

Freelance branding services.
Professional, strategic, affordable.


Articulating your brand’s unique offering that sets it apart from the competition.


Communicating vision and values to the right set of customers in the market.


What values, associations, images and positioning that consumers will think of.

Visual identity

Creating a relatable, scalable and differentiated identity – the logo and look and feel.

In selfie nation, the brand narrative is the story you want to tell.
- Tina Sharkley, Brandless

Clients I've worked with