Profile

Diana Chen

I am an independent Brand Strategist based in Hong Kong with experience working in Hong Kong and mainland China. I help small businesses build new brands, refresh an existing one, or expand it into a new market.

My previous training at boutique agencies, including Stepworks and Shift, allows me to offer in-depth knowledge and focused strategies, while still affordable for small business owners.

I am the host of CreativeMornings Hong Kong, a free monthly breakfast lecture series that aims to bring together the city’s creative community. This event is open to anyone as we believe everyone is creative! 

Street art culture in Hong Kong has grown to be widely popular in the past few years. Accidental Art is an organisation started by a group of passionate art lovers who wanted to humanise art to the people of Hong Kong. Since 2016, I have lead private and group street art tours around the exciting and vibrant scenes of SoHo.