Crafting co-branded sponsor guidelines for the Jr. NBA & Jr. WNBA in Asia.

Pedaling the global brand strategy for China's leading bike-sharing brand.

Constructing the positioning, naming and visual identity for CFLD's global brand.

Designing the most intuitive guitar learning experience for Jamn Player.

Localising the "If Carlsberg did..." global ad campaign for the China market.

Creating ongoing communications for Frites, Hong Kong's first Belgian beer house.